Apsara Teams Up With Dali, India's Painting Dog, To Inspire Creativity
Apsara, a brand under Hindustan Pencils, has made headlines by collaborating with an unlikely ambassador: Dali, India's only painting dog. This unique partnership aims to inspire creativity and self-expression among families nationwide.
Dali's journey is nothing short of remarkable. Abandoned at just 45 days old, she discovered the world of color through playful exploration, eventually becoming a symbol of joy and self-expression. Now, as Apsara's first-ever Ambassa-dog, she will create her own artworks using the brand's products and participate in exhibitions where children and parents can paint alongside her. The campaign begins with Dali unboxing her set of Konnect Brush Pens and crafting her own masterpiece, shared through heartwarming reels.
The collaboration launches alongside Apsara's latest offering, the Konnect Brush Pens, and promises to grow into a multifaceted initiative. Offline activations will feature charity art exhibitions and interactive workshops designed to foster creativity among children, parents, and art enthusiasts alike. Aishwarya, Head of Marketing at Hindustan Pencils, expressed that partnering with Dali feels like the perfect match as she embodies Apsara's belief in creativity for everyone.
Through this campaign, Apsara and Dali aim to engage audiences organically through a 360° approach, including digital PR, influencer collaborations, and offline initiatives. Dali's parents express pride in her journey from abandoned pup to Ambassa-dog and hope her story inspires families to see creativity as joyful and inclusive.
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