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Cromwell-zla Lights Up Times Square with Purposeful Digital Art

Cromwell-zla's art is more than just pixels in motion. Each decision is intentional, creating captivating, site-specific experiences that set her apart in the digital art world.

In this image we can see a painting of a person and some design.
In this image we can see a painting of a person and some design.

Cromwell-zla Lights Up Times Square with Purposeful Digital Art

Katherine, known as cromwell-zla.our website, is a Venezuelan digital artist and motion designer who creates generative visuals in code. She recently gained attention for exhibiting her work in New York's Times Square.

Cromwell, who works at the intersection of form, color, and movement, treats every decision in her art as intentional and site-specific. She designs for real-world screens by first considering the context, including the viewing distance and screen orientation.

Her recent piece, Mechatronics at Taipei Lumitree, was a significant breakthrough where everything clicked at scale for her. She also reimagined Medina's Autumn Road as a kinetic 3D experience, maintaining its sense of mystery.

Cromwell's personal mantra is 'art with soul, with a reason to exist'. She ensures this by giving every element in her work a purpose and making sure it has a clear intention. Moving from NFTs to giant displays required her to deal with aspect ratios, megapixels, and serious computing power.

Cromwell's work, such as Neon Coral (2024) exhibited in Times Square, demonstrates her ability to create captivating, generative, motion-based art using code. Her focus on form, color, and movement with purpose sets her apart in the digital art world.

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