Unveiling 'It Matters Where You Stay': Hilton's Epic Journey with Deepika Padukone in India
Deepika Padukone Collaborates with Hilton for 'Where You Stay Makes a Difference' Initiative
Gearing up for a vast expansion in India, Hilton has joined forces with celebrated actor Deepika Padukone for its latest venture, 'It Matters Where You Stay'. Shot right in Padukone's hometown, Bengaluru, this campaign captures the essence of a stellar stay, elevating the modern Indian traveler to new heights as they traverse the globe.
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Elevating the Stay Experience with Hilton 🏨
Hilton's charm lies in its anticipatory hospitality, catering to guests' requirements with refined precision. This campaign amplifies the minute details of their stays, whether it's packing for a big event, juggling work-life balance, or simply unwinding. From stepping into a space that resonates with inspiration and familiarity to enjoying a coffee crafted to perfection at just the right moment, the adventure delves into the thoughtful, perceptive design and service that fosters unforgettable memories.
Speaking about the initiative, Mark Weinstein, Hilton's dapper Chief Marketing Officer, said, "We're here for 'The Stay', an experience unlike any other found at Hilton and across our 24 global brands. The Stay empowers our guests to unwind, rejuvenate, and prepare for the thrilling adventures that await."
This campaign is deeply rooted in the pulse of a dynamic generation of Indian travelers, who are scripting their own success stories and redefining the travel scene. Deepika Padukone embodies this spirit, exuding authenticity and raw human energy in her portrayal of 'The Stay'. Her journey beautifully encapsulates the indomitable spirit of Hilton's guests, brimming with grit and determination.
"It's not just the grand gestures, but the little details that truly make a Hilton stay exceptional: the warm welcome, those personal touches, and the meticulous attention to detail that transforms a stay into a cherished memory," shares Deepika.
India's Next Big Leap 🇮🇳
In India, Hilton is all fired up and ready to expand at an unprecedented scale, aiming to increase its footprint by an astounding 10 times in the next ten years. With hotels set to open in Bengaluru, Surat, Jabalpur, Hyderabad, and Mumbai in 2025 alone, travelers will be spoilt for choice when exploring India's varied landscapes.
Catering to the growing demand for premium travel experiences, Hilton is also rolling out five new brands that align with India's evolving hospitality market. These brands encompass a range of segments, from high-end luxury offerings like the resplendent Waldorf Astoria to the more affordable and welcoming Spark by Hilton and stylish Hampton by Hilton. Hilton has already inked deals for 150 Spark by Hilton hotels and 75 Hampton by Hilton hotels across India.
A Worldwide Soiree
While the focus remains on India, Hilton is also making waves globally. The brand has plans to open more than 150 luxury and lifestyle hotels in 2025, with notable locations such as NoMad Detroit and new luxury hotels in Athens, Bangkok, Paris, Costa Rica, Jordan, among others.
In conclusion, Hilton's campaign with Deepika Padukone is the first step in a grand strategy to expand its presence in India, introducing new brands that cater to a myriad of travel experiences while refining its offerings for premium travelers worldwide. 🌍🌟✨
- As the Hilton campaign with Deepika Padukone unfolds, it signifies a transition in the entertainment and travel landscape, offering unparalleled luxury and lifestyle experiences to both Indian and global travelers.
- In tandem with this shift, Hilton's ambitious expansion in India will see the debut of five new brands, including Waldorf Astoria, Spark by Hilton, and Hampton by Hilton, catering to diverse travel preferences and elevating the hospitality industry in India.
