Easter Spending Hits $23.6 Billion Despite Economic Uncertainty
Easter spending remains robust despite economic uncertainty, with total expected to reach $23.6 billion. While higher-income households plan to spend more, lower-income families keep their spending flat due to budget constraints. Discount stores are the top choice for gifts, and consumers are finding creative ways to save money.
Easter traditions like egg hunts and special meals remain popular. Decorations are also growing in demand, with 51% planning to purchase them this year. Spending on decorations has increased from $1 billion to $1.7 billion since 2019. Companies like Gärtner Pötschke and stores such as Feine Auslese, carrying brands like Krasilnikoff and IB Laursen, report strong sales of Easter items like wooden and porcelain bunnies, ranging from a few euros to around 50-60 euros.
Consumers are also starting their back-to-school shopping early, with two-thirds already purchasing items by early July. Meanwhile, Halloween spending is expected to reach $4.2 billion, as consumers begin their shopping early for the holiday.
Easter spending is expected to reach $23.6 billion, with higher-income households spending more. Despite budget constraints, lower-income families maintain their spending. Decorations are a growing category, with increased spending since 2019. Consumers are also starting their back-to-school and Halloween shopping early, indicating a trend towards early preparation.
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