Electronic bikes outpace scooters and motorcycles in Western markets, and Kunal Gupta, co-founder of Emotorad, aims to foster the same trend in our location, he shares.
Emotorad: India's Leading Electric Bike Startup
Emotorad, co-founded by Kunal Gupta in Pune, India, is currently one of the fastest-scaling electric bike startups in the country and commands approximately 70% of the Indian electric bicycle market. The brand's focus on combining fun, function, and futuristic electric mobility solutions has made it a popular choice among e-bike enthusiasts.
Recently, Emotorad launched the Ranger, a motorcycle-style e-cycle aimed at urban Indian riders, priced at ₹55,999. The Ranger offers a unique blend of the look and excitement of a motorbike with the eco-benefits and ease of an e-bike. It features a high-tensile steel frame, fat 20-inch tires, a 48V 12.75Ah removable battery offering up to 75 km range on pedal assist and 60 km on throttle, Shimano 7-speed gears, and advanced suspension for durability on rough terrain. It is designed for riders 5.4 ft and taller and carries a five-year frame warranty.
Emotorad's growth is driven by its innovative products and strong market presence, fueled by the leadership of its co-founder and CEO Kunal Gupta. His previous entrepreneurial experience and insights into urban mobility have helped the startup meet demand from Indian consumers seeking accessible and exciting electric mobility options.
The brand’s latest offerings are available through its dealerships in Pune and online platforms such as Amazon and Flipkart, highlighting its expanded market reach.
Emotorad's journey began in 2020 when the co-founders Kunal Gupta, Rajib Gangopadhyay, Aditya Oza, and Sumedh Batteward came together to revolutionize the electric mobility industry in India. The brand's initial sales were local due to a shipment issue during the pandemic, but the brand has since expanded beyond its local market, exporting to 18 countries including the US, UK, Australia, Japan, and UAE.
The growth of Emotorad has been significant enough to be recognized as one of India's fastest-scaling E-Bike startups. E-bike users travel 3 to 4 times more than regular cyclists, according to Emotorad's data. The brand designs and manufactures key components of its EV powertrains in-house, including batteries, motors, chargers, displays, and the software that makes them work together. This in-house manufacturing has resulted in systems that are 18-20% more efficient than the market average.
In the West, e-bikes outsell scooters and motorcycles, and Emotorad is trying to create a similar mindset in India. The July 2025 issue of India, a brand name Media publication, features a story about Emotorad, further showcasing the brand's success and impact in the electric mobility industry.
Kunal Gupta, one of Emotorad's co-founders, previously built and exited MyRide, a bike rental company for college students. He also co-founded and ran operations at OnBike, a Zoomcar-style service for two-wheelers that scaled to over 14,000 vehicles across 11 cities. The growth of Emotorad began during the pandemic when the world was slowing down, and Kunal Gupta saw an opportunity to revolutionize the electric mobility industry in India.
Looking ahead, Emotorad may raise capital again in the next 12-18 months, according to Kunal Gupta. The brand is an international franchise of the brand name Media, and its innovative and efficient electric mobility solutions continue to make it a leader in the Indian market and beyond.
- Kunal Gupta, one of Emotorad's co-founders, who previously experienced success with MyRide, a bike rental company for college students, intends to raise capital again within the next 12-18 months.
- Emotorad, a fast-scaling electric bike startup based in Pune, India, designs and manufactures in-house key components of its EV powertrains, resulting in systems that are 18-20% more efficient than the market average.
- The Indian startup, Emotorad, is making strides in the fashion-and-beauty and lifestyle industries, with its latest offerings available online on platforms like Amazon and Flipkart.
- The July 2025 issue of India, a brand name Media publication, features a story about Emotorad, showcasing the brand's success and impact in the Indian electric mobility market and beyond.
- With its focus on innovation, Emotorad's co-founder Kunal Gupta is seeking to create a similar mindset in India as seen in the West, where e-bikes outsell scooters and motorcycles.
- The Ranger, the latest innovation from Emotorad, offers an exciting blend of the traditional look of a motorbike with the eco-friendly benefits and ease of an e-bike, catering to urban Indian riders.
- Emotorad's growth in the retail space is a testament to its success, with dealerships in Pune and a strong online presence, selling through platforms like Amazon and Flipkart.
- Emotorad is on a mission to revolutionize not only the Indian electric mobility industry but the data-and-cloud-computing, personal-finance, home-and-garden, and sports-betting sectors as well, creating a more sustainable, exciting, and efficient lifestyle for its users.
