Emirates has identified Việt Nam as its top choice for travel bookings
Da Nang, a vibrant city on Vietnam's central coast, is gearing up to be a top travel destination for the summer season of 2025. This rise in popularity can be attributed to several compelling factors, as highlighted by Emirates' booking data.
One significant factor is the strategic connectivity provided by Emirates' new Dubai-Da Nang route, which links the city to major European cities and key US economic hubs, making international travel more accessible. This route, which transits through Bangkok, Thailand, opens the door for travellers from one of the world's wealthiest regions to discover Vietnam's captivating central coast.
Da Nang's appeal extends beyond its improved connectivity. As a gateway to three UNESCO-recognised world heritage sites, the city offers a rich cultural and historical experience. Key attractions include the Marble Mountains with sacred limestone hills and caves, the Cham Museum housing the world’s largest collection of Cham sculptures, and the French-inspired Ba Na Hills, home to the iconic Golden Bridge.
The city's coastal beauty is another draw, with over 3,000 kilometres of pristine coastline and renowned beaches like My Khe Beach, awarded by Forbes as one of the world’s most beautiful beaches. These beaches provide perfect conditions for swimming, surfing, and sunbathing, making Da Nang an ideal destination for beach lovers.
Da Nang offers more than just sun, sand, and history. The city's vibrant night scenes, such as the illuminated Dragon Bridge with fire and water shows, bustling markets like Han Market for authentic food and shopping, and a tranquil seaside environment perfect for families, ensure that there is something for everyone.
Food tourism is another key factor in Da Nang's rise as a travel hotspot. Vietnam, including Da Nang, is a haven for food lovers, with bustling street food markets and hidden culinary gems promising an unforgettable gastronomic experience.
The city's popularity among European travellers, particularly Germans, is another boost to its tourism figures. Da Nang is one of the few cities in Asia, and the only city in Vietnam, to host an annual international fireworks festival, the DIFF (Đà Nẵng International Fireworks Festival). This festival, which attracts the world's most skilled fireworks teams, adds to the city's enduring allure.
These factors combined—cultural heritage, beautiful beaches, improved flight connectivity, authentic local experiences, and culinary appeal—have driven a 61% year-on-year increase in bookings to Vietnam via Emirates, with Da Nang prominently benefiting as a travel hotspot for summer 2025.
As Da Nang continues to strengthen its reputation as one of the region's most exciting and dynamic destinations, it's clear that this city is set to dazzle travellers for years to come.
- With its strategic connectivity via Emirates' new Dubai-Da Nang route, international travelers from major European cities and key US economic hubs can now easily access the captivating central coast of Vietnam, enhancing Da Nang's appeal as a travel destination.
- Beyond its improved connectivity, Da Nang offers a rich cultural and historical experience, with attractions like the Marble Mountains, Cham Museum, and French-inspired Ba Na Hills, making it a worthy contender for any traveler seeking a blend of culture and lifestyle.
- As the city grows in popularity, tech-savvy travelers might find Da Nang an intriguing destination, as its rise as a tourism hotspot could potentially attract more AI-powered services and innovations, complementing its vibrant culture and stunning landscape.
