Greece Crowned World's Most Hospitable Country in 2025
Greece, a longstanding tourist favorite, welcomed a record-breaking 36 million visitors in 2024, including over 5.7 million Germans. This influx of tourists has been served by a mix of traditional and innovative hospitality providers, reflecting the country's deep-rooted hospitality culture.
In 2025, Greece was crowned the most hospitable country in the world at the Travelbook Awards, with readers casting 28 percent of the votes. This recognition is a testament to Greece's enduring tradition of hospitality, which dates back to ancient times when Zeus' law of Xenia required hosts to respect and care for strangers.
Greek hospitality is deeply rooted in the central importance of family and community in Greek culture. This is evident in the numerous family-run hospitality businesses that have evolved to meet contemporary tourist needs. The Troumpounis family, for instance, has transformed a former guesthouse on Lesbos into the stylish Villa Daphnis and Chloe, now managed by the founder's daughter Lina alongside her parents. Similarly, smaller-scale providers like Nektarina and Mathaios on Crete offer personalized care and local experiences, demonstrating the evolution of traditional Greek hospitality.
Greece's victory at the Travelbook Awards 2025 is a reflection of the country's longstanding commitment to hospitality, shaped by its ancient laws and cultural values. As seen in the Troumpounis family's Villa Daphnis and Chloe and smaller-scale providers like Nektarina and Mathaios, Greek hospitality continues to evolve, blending tradition with modern tourist needs.
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