Highlands illuminated as Điện Biên Festival witnesses North Star's ascension
The Tinh hoa Tây Bắc - Điện Biên 2025 Festival is set to take place in Điện Biên Phủ Ward from September 19 to 21, 2025. This three-day event aims to guide visitors to discover Điện Biên and the Northwest as safe, friendly, and attractive destinations.
The festival is a key part of a tourism development cooperation programme between eight expanded northwest provinces and Ho Chi Minh City. Its main goal is to promote regional tourism and cultural heritage, with each city and province showcasing their unique cultural values and products.
The opening night will take place at Điện Biên Provincial Stadium on September 19 at 8.10pm, followed by an artistic fireworks display that opens the series of festivities. On September 20, Võ Nguyên Giáp Street will transform into an open-air stage for the arts during the 'Quintessence of the Northwest' Street Festival.
On the same day, a conference on Promotion, Advertising, and Development of Tourism in the Northwest and Ho Chi Minh City will take place, introducing potential new tourism products and discussing solutions to strengthen aviation connectivity and stimulate tourism.
The festival's programme combines tradition and modernity, featuring numerous domestic and international artists and art troupes. On September 21, an art exchange programme will feature unique folk songs, folk dances, and traditional musical instruments with participation from domestic and international art troupes from Laos, China, and Russia.
A northwest culinary festival will be held on September 21, and an exhibition introducing tourism products and highland culture will also take place on the same day. Guests from Japan, India, Laos, and Thailand are expected to attend the festival.
The festival is expected to continue being a strong push for spreading traditional cultural values and promoting tourism and socio-economic development in Điện Biên Province and the northwest region. It is anticipated that the event will provide strong momentum for spreading traditional cultural values and promoting tourism in Điện Biên Province, contributing to its socio-economic development.
In addition, a 'Colours of the Northwest' photo exhibition will take place on September 21, and an exhibition introducing tourism products and highland culture will be held on the same day. A highlight of the event will be the artistic fireworks display that opens the series of festivities.
The festival is expected to be a key highlight of 2025, connecting tourism markets and promoting the 'Quintessence of the Northwest' brand. Visitors can look forward to a series of experiential activities, ensuring an immersive and memorable experience of the Northwest's rich culture and heritage.
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