Hospitality Industry Gathering Highlights Shifts in Traveler Habits and Emerging Advertising Technologies
In the heart of the UAE, a panel discussion titled "The Travel Shift: From Touchpoints to Trust" took place, bringing together industry leaders to explore strategies that embrace innovation and data-driven marketing. The event, hosted by Yango Ads, the AdTech division of Yango Group, was a significant gathering of minds, with Malika Kennedy, the Chief Business Development Officer at Yango Ads, and Jackie Ghazi, Business Development Director, at the forefront.
The discussion revolved around understanding high-intent travellers from emerging markets and their trip-planning processes. According to the findings from Yango Ads' report on travel and hospitality trends in emerging markets, 60% of tourists from these regions plan trips two to three months in advance, a stark contrast to travellers in Europe and the US who typically plan up to a year ahead.
Forecasts indicate sustained demand growth in the UAE, with premium experiences, sustainability, and tech-driven personalisation shaping the traveller journey. This growth is reflected in the industry's commitment to maintaining its position as a global tourism leader. Tourism contributed 12% to the GDP of the UAE last year, and the winter season is the busiest time for inbound travellers, with an estimated 5.2 million visitors in just two weeks of December last year.
The panel also delved into the importance of collaboration between tourism boards, airlines, hoteliers, and technology partners. Anna Yastrebova, Head of Regions Russia, CIS, and Baltic States at Dubai Tourism, emphasised this point, stating that such collaboration helps create experiences that resonate with travellers worldwide and keep the region at the forefront of tourism growth.
Yango Ads continues to support hospitality partners with its AI-powered capabilities and expansion strategies. The company demonstrated how its AI-powered insights and precision targeting help hospitality brands deliver personalised, authentic experiences. The focus on collaboration and innovation is aimed at staying responsive to fast-changing consumer behaviour.
Moreover, AI-powered recommendations, hyper-localised content, and real-time search patterns are reshaping hospitality advertising. Brands are increasingly leveraging these tools to influence 48% of surveyed travellers, who are influenced by targeted ad campaigns when choosing destinations.
Looking ahead, the UAE tourism industry focuses on premium experiences, sustainability, and tech-driven personalisation to shape the traveller journey. Events like the one hosted by Yango Ads are key in bringing together stakeholders to shape strategies that embrace innovation and data-driven marketing, ensuring the UAE remains a leading destination for travellers worldwide.
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