Hoteliers See Tech, Authenticity, and Social Media Shaping Hospitality's Future
Three prominent hoteliers, Christine Tan, Jack Tan, and Sharon Chen, share their insights on the evolving hospitality industry, where technology, authenticity, and social media play significant roles.
Sharon Chen, a former telecoms engineer, now leads revenue strategy at a luxury hotel. She believes in the power of social media and local resonance for such establishments. Despite the dominance of Online Travel Agencies (OTAs), independent hotels have a golden opportunity to shine through authenticity and direct engagement.
All three hoteliers agree that technology is now a fundamental aspect of the hospitality industry. Smart systems are accessible to all, enabling forward-looking decisions. Christine Tan, with her data-driven tool Lighthouse, helps hoteliers make intelligent choices. Meanwhile, Jack Tan, formerly a tech chief for global hotel brands, is now consulting for Potato Head. He is helping the brand build a hospitality model rooted in storytelling, sustainability, and software. This transformation reflects Potato Head's philosophy of 'good times, do good', as it expands beyond Bali.
Despite the rise of technology, social storytelling and human connection remain core aspects of great hospitality. Christine Tan's journey in hotel distribution mirrors this shift from traditional methods to smart, seamless tech.
In the hospitality industry, technology is no longer a luxury but a necessity. It enables hotels to make data-driven decisions, engage with customers directly, and create unique, sustainable experiences. However, the human touch and authentic storytelling remain essential for creating memorable guest experiences.
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