Luxury auto manufacturer Aston Martin New Delhi partners with VANAHA for an elite automobile exhibition in Pune
Shapoorji Pallonji Real Estate and Aston Martin Collaborate for Unique Experiential Event at VANAHA
Shapoorji Pallonji Real Estate (SPRE) and luxury car manufacturer Aston Martin have joined forces to create a unique experiential marketing approach for the VANAHA project in Pune. This collaboration was showcased through an exclusive event at the VANAHA Experience Centre, where two iconic Aston Martin models, the Vantage and DBX 707, were displayed.
The strategic alignment between SPRE and Aston Martin centres on their shared values of luxury, precision, and exclusivity. The event, attended by over 500 distinguished partners, influencers, and potential buyers, aimed to blend the pinnacle of automotive luxury with VANAHA’s vision for premium living, thereby elevating the project’s appeal by associating it with aspirational lifestyle and elegance.
VANAHA, strategically located near Pune’s key IT hubs like Hinjewadi, Mahalunge-Mann Hi-Tech City Park, and Baner, offers residents a serene, green lifestyle surrounded by over 400 species of flora and fauna. At VANAHA, luxury is believed to be about an experience that resonates with aspiration, elegance, and exclusivity.
Sriram Mahadevan, CEO of SPRE, commented on the event, stating that the alignment with Aston Martin enabled them to portray luxury as an experience that resonates with aspiration and exclusivity, reinforcing the premium positioning of the VANAHA Verdant residential development within the larger integrated township near Bavdhan, Pune.
The event set a new precedent for experiential brand engagement in the Indian real estate industry. VANAHA Verdant, announced by SPRE, will offer around 10 lakh square feet of saleable area, spread over approximately 5 acres. SPRE has made inroads into most Indian cities, including Mumbai, Pune, Bangalore, Gurugram, and Kolkata, with a variety of developments, from luxury apartments and opulent residences to aspirational homes for mid-income homebuyers as well as one of the largest mass housing projects in India.
The link to the Shapoorji Pallonji Real Estate website is www.shapoorjirealestate.com. The upcoming infrastructure upgrades such as the Metro Line 2 (Chandni Chowk to Viman Nagar), the proposed 10-lane Mumbai-Bangalore National Highway, the proposed 6-lane Paud-Mahad corridor, the proposed new 8-lane flyover at Chandni Chowk, and the proposed 14-lane wide Ring Road will significantly enhance accessibility and value for residents in and around VANAHA.
With this collaboration, SPRE and Aston Martin have created a memorable experience that underscores VANAHA’s commitment to offering unmatched lifestyle experiences, reinforcing its position as a premier destination for luxury living in Pune.
- VANAHA's vision for premium living extends beyond homes, embracing events that encapsulate fashion-and-beauty, food-and-drink, and lifestyle, as demonstrated by the recent collaboration with Aston Martin.
- The experiential event at VANAHA showcased not only luxury cars but also highlighted the connect between car-maintenance and electric-vehicles, aligning with the modern, eco-conscious lifestyle.
- As VANAHA's location strategically places it near Pune's key IT hubs and infrastructure upgrades, it offers residents a lifestyle tightly knit with business, innovation, and sports, such as golf at the nearby Pune Golf Course, reminiscent of Augusta National Golf Course during the Masters tournament.
- Luxury living at VANAHA transcends home-and-garden, extending to the world of travel, with exemplary accessibility ensured by upcoming infrastructural developments, such as the Metro Line 2 and proposed highways.
- The upcoming experiential brand engagement events at VANAHA will potentially delve into education and training opportunities, fostering a broader sense of community and continuous learning that complements the premium living experience.
- As SPRE continues to expand its developments across India, the partnership with Aston Martin not only underscores the importance of cars in the modern lifestyle but also emphasizes the need for cutting-edge car-maintenance services within these developments.
- Moreover, the collaboration between SPRE and Aston Martin synergizes the respective ideals of innovation, exclusivity, and precision, thus bridging the gap between the automotive and real estate industries while offering customers an unparalleled lifestyle experience.
- Be it for business events, personal gatherings, educational seminars, or sports tournaments, VANAHA will remain a premier destination that emanates luxury, elegance, and aspiration, making it a standout choice for residents and visitors alike.
