Selecting Colors and Typefaces for My Logo: Practical Advice and Pitfalls to Avoid
In the world of small businesses, creating a coherent and appealing brand identity can make all the difference. This is a story about a unique journey in crafting a logo for a small homemade soap business.
At the heart of the process lay the understanding that colors and fonts are not just about aesthetics, but about communicating a message. The individual embarked on this journey with a clear brand vision in mind: clean, calming, and natural.
Color Selection
The journey began with understanding the power of color psychology. Warm earth tones were found to be more suitable than bold neon colors for the brand, aligning with the brand's personality and evoking feelings of tranquility and nature. A main color and one accent were chosen: muted greens and beige.
Reflecting the brand's values and maintaining consistency across platforms was crucial. The individual used color palette strategies such as the monochromatic and complementary palettes to create harmony and contrast, enhancing visual appeal while supporting the brand messaging.
Font Selection
Fonts, too, carry emotions and should be chosen to fit the message, not just what's trending. A round, sans-serif font was chosen that was easy to read but still felt soft and inviting, matching the brand's personality and tone. Consistent typography systems were maintained across all brand materials for uniformity.
The Process
The process of choosing colors and fonts was challenging yet enlightening. Beginner-friendly tools like Turbologo were used to help with color suggestions and balance. A quick experiment using an AI logo maker provided a fresh perspective and new ideas.
Testing combinations of colors and fonts in different contexts revealed issues such as text disappearing on small sizes, color blending into the background, and font weight feeling too light for product packaging. Small adjustments, such as thicker font weights and slight color shifts, were made to address these issues.
The Result
Every time the individual sees their logo, they feel proud, reminding them that great branding doesn't have to be complicated or expensive. The logo effectively communicates the brand's message and creates a consistent brand identity. It's a testament to the power of understanding the brand's purpose, its audience's cultural and emotional context, and a disciplined application across all brand touchpoints.
- The unique journey in crafting a logo for the small homemade soap business was rooted in the understanding that the selected colors and fonts convey a message, aligning with the brand's clean, calming, and natural vision.
- In the process of selecting colors, the individual discovered the importance of warm earth tones and a subtle color palette, consisting of muted greens and beige, as they resonated with the brand's essence and evoked feelings of tranquility and nature.
- To ensure the logo reflects the brand's values and maintains consistency across platforms, the individual employed color palette strategies like the monochromatic and complementary palettes, creating harmony and contrast while supporting the brand messaging.
- Beyond color selection, font choices were crucial for communicating the brand's message; a round, sans-serif font with a soft and inviting feel was chosen to match the brand's personality and tone.
- With a variety of beginner-friendly tools and experimental approaches, such as utilizing an AI logo maker, the individual overcame challenges in the design process and created a visually appealing, effective, and consistent logo that remains a powerful reminder of the impact of understanding the brand's purpose and audience.
