Strategies for Organizing On-site Retreats for Remote-First Corporations
KNB Communications Embraces Remote Work and Strengthens Culture with In-Person Retreats
In the realm of health + biotech marketing and PR, KNB Communications, a multi-award winning agency, is leading the way. Under the leadership of President and Managing Partner, Chintan Shah, the agency has chosen to work remotely, allowing them to hire top talent from around the globe.
Despite the remote setup, KNB Communications understands the importance of real-life meetings for remote teams. They've made a strategic and concerted effort to adapt their team culture for this new normal, ensuring that their culture doesn't get lost.
The agency's most recent company retreat, held early in Q3, was a testament to this commitment. The retreat was a blend of work and fun, with a focus on strengthening the team's bond. The employees of KNB Communications selected Berlin, Munich, and Hamburg for this gathering, and a Yankees game was chosen as the fun activity, with access to a suite provided.
When planning a team retreat, the agency asks for input on the location from team members, ensuring that everyone feels involved in the process. The retreat agenda allows all attendees to present on a topic they're knowledgeable about, offering a chance for employees to practice presentation skills and for leaders to identify strengths and learning opportunities.
Breaks are scheduled during retreats for employees to catch up on work and have some downtime. The importance of these retreats is emphasized, providing opportunities to connect in a different way and create the glue that keeps the culture strong in a remote-first workplace.
Investing in gathering with purpose enriches the team, making them feel energized, aligned, and ready to deliver their best work. The agency does not skimp on food during team retreats, researching and making reservations at local, non-chain restaurants. Sharing menus in advance and allowing employees to make dining choices creates an instant bonding moment for the team.
Moreover, the agency holds in-person retreats on a regular cadence, in addition to numerous virtual events and activities. They also believe in the significance of their company values and practices, creating new ones to ensure these values are upheld in a remote setup.
KNB Communications' commitment to their team and their culture is evident in their approach to remote work. They've not only adapted to the new normal but have thrived in it, finding productivity and happiness in this setup. The agency's membership in the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative, and advertising agencies, is a testament to their success.
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