Summer 2025 Changes in ITA Airways' Volare Loyalty Program
Volare Unveils Exciting Summer 2025 Upgrades for Loyal Members
Volare, the loyalty programme of ITA Airways, is gearing up for an exceptional summer season with a series of enhancements designed to elevate the travel experience for its members. These upgrades include enhanced hotel perks, double points earning opportunities, and exclusive kid rewards.
Starting with the hotel perks, Volare members will now have access to luxurious hotel stays through new partnerships. While the specific hotel partners have not been disclosed, the promotion emphasises a focus on "glamorous hotel stays" as a key benefit.
In addition, members can look forward to earning double points across various bookings during the summer season. This double points feature is expected to speed up the point accumulation process, making rewards more attainable.
The kid rewards introduced by Volare are aimed at offering family-oriented benefits. However, the precise details about these kid rewards, such as bonuses or special offers, were not specified in the available information.
In terms of partnership developments, Volare's collaboration with Delta SkyMiles will come to an end on September 1, 2025. Until then, Volare elite members will continue to enjoy various benefits on Delta flights, including extra baggage allowance, priority check-in, boarding, and fast track services.
From July 1, 2025, ITA Airways status holders will experience harmonised benefits with Lufthansa Group’s loyalty program, paving the way towards ITA's full Star Alliance membership by June 2026.
Other notable partnerships include Volare's collaboration with Milan's Armani Hotel, Leone 1857, ParkinGO, and Buddyfit.
Meanwhile, TUI has acquired a 20 per cent stake in Bentour Reisen, and Bentour Reisen has, in turn, received a 20 per cent stake in Nazar Nordic AB.
Vicky Karantzavelou, the co-founder and Editor-in-Chief of our website Media Network, has been instrumental in covering these developments. With many years of experience within the travel industry and a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and an MBA from the University of Wales, Vicky has written and edited numerous articles in various tourism magazines.
As the travel industry continues to evolve, ITA Airways and its Volare loyalty programme are setting the stage for an unforgettable summer season, offering members an enriched travel experience with these exciting upgrades.
[1] ITA Airways to join Star Alliance by June 2026, Aviation Pros, [https://aviationpros.com/press-release/16763361/ita-airways-to-join-star-alliance-by-june-2026]
[2] ITA Airways announces new Volare loyalty programme enhancements for Summer 2025, Travel Pulse, [https://www.travelpulse.com/news/airlines/ita-airways-announces-new-volare-loyalty-programme-enhancements-for-summer-2025.html]
[3] ITA Airways and Lufthansa Group to collaborate on loyalty programmes, Simple Flying, [https://simpleflying.com/ita-airways-lufthansa-group-loyalty-programmes-collaboration/]
[4] Volare loyalty programme partners with Milan's Armani Hotel, Luxury Travel Advisor, [https://www.luxurytraveladvisor.com/news/volare-loyalty-programme-partners-with-milans-armani-hotel]
[5] Delta SkyMiles partnership with Volare loyalty programme ends in September 2025, Business Traveller, [https://www.businesstraveller.com/news/delta-skymiles-partnership-with-volare-loyalty-programme-ends-in-september-2025/]
- ITA Airways is set to join the Star Alliance by June 2026, signifying a significant partnership within the aviation industry that could potentially influence the economy.
- The travel industry, with its ongoing evolution, is witnessing a multifaceted transformation, as evident by the enhancement of ITA Airways' Volare loyalty programme, focusing on aspects like lifestyle, transportation, and finance.
- In the realm of hospitality, Volare has formed a partnership with Milan's Armani Hotel, aiming to offer an elevated industry experience to its members.
- The economy and finance sector see a shift with TUI acquiring a 20% stake in Bentour Reisen, a move that could have wider implications for the travel industry as a whole.
