Survey reveals distinct shift in personality during holidays: You're a different individual while on vacation, according to new research.
In a recent survey, the transformative impact of travel on American travellers has been revealed, shedding light on the role of novelty, new experiences, and disconnection from familiar environments in shaping behaviour and identity.
The study found that almost half (47%) of the surveyed U.S. travelers indulge more in food and drink when travelling, while 40% reported feeling more confident and 44% became more spontaneous during their journeys. Interestingly, 42% of respondents admitted to trying activities they wouldn't usually engage in while travelling.
One of the most popular travel personas uncovered by the survey was the explorer, accounting for 19% of responses. These travellers are always seeking hidden gems, local spots, and unexpected adventures. The solo wanderer was another popular persona, with 8% of respondents identifying as such. Survey respondents who identified as the solo wanderer are independent, confident, and free to do whatever they want whenever they want.
The quiet observer, content with people-watching and enjoying the vibe without needing to be in the spotlight, was the second most popular travel persona, making up 12% of responses. Meanwhile, the luxury lover, who enjoys indulging in lavish experiences, accounted for 8% of responses.
The study also delved into the reasons why a travel alter ego can't stick around. Work responsibilities, routine/structure, financial constraints, family dynamics, and social expectations were the top five reasons cited.
Interestingly, 60% of those with a travel alter ego said that it represents the truest version of themselves. Moreover, 21% of those with a travel alter ego said it helped them embrace spontaneity, and 24% said it helped them re-evaluate their priorities.
The duration of these changes varied, with 22% of those with a travel alter ego saying it lasts up to a week. However, 63% of those with a travel alter ego said it fades within a day of returning.
A significant finding was that Gen Z and Millennials lead with 60% of them admitting to telling a white lie while on vacation. The most common lies were about things they've done in the past (33%), their age (29%), where they're from (29%), their job (29%), and their name (26%).
In conclusion, travel can be a powerful catalyst for short-term and potentially long-term transformation in a person's behaviour and identity. The effects of travel are influenced by novelty, exposure to new cultures and social roles, psychological resilience and meaning-making, and the balance of growth and emotional challenge. The duration of change typically lasts as long as the individual continues to engage with and reflect upon their travel experiences, often fading as novelty diminishes unless consciously maintained.
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Travel can foster a transition in American vacationers, as nearly half (47%) indulge more in food and drink, and a significant number become more spontaneous and confident during their journeys (40% and 44%, respectively). Interestingly, 42% of respondents admitted to trying activities they wouldn't usually engage in while traveling, showcasing the transformative power of new experiences while on holiday. This aligns with the concept that travel has the potential to impact one's lifestyle and behavior, shaping identity and indulging new personas.
