Unveiling of the World Creativity Association

World Creativity Day Celebrates a Decade of Inspiring Creativity and Innovation

The World Creativity Organization (WCO) is a relatively new international entity dedicated to promoting creativity globally. Founded in 2014 as a result of the success of World Creativity Day, the WCO brings together a global community focused on creativity, innovation, and sustainability.

World Creativity Day, first held in São Paulo in 2014, has grown into an annual major festival. The festival celebrates creativity, entrepreneurship, education, technology, inclusion, and sustainability, inspiring people to shape projects and businesses, fostering creative entrepreneurship and innovation. In 2024, the event marked its 10th anniversary and took place in 55 cities, offering free entry to almost 4,000 cultural and creative activities.

The festival has democratised access to knowledge in various cities across Brazil, including Aracaju, Manaus, Porto Alegre, Santarem, and Dourados. The first edition of World Creativity Day in 2014 was followed by the adoption of United Nations Resolution 71/284 in 2018, making World Creativity and Innovation Day (WCID), 21 April, the official date of global observance by the United Nations.

In 2018, 14 Brazilian cities participated in World Creativity Day, with the country's main news channel featuring live broadcasts, helping to establish it as a national festival. The UN Creative Economy Report 2008, the first comprehensive study presenting the UN perspective on this emerging topic, became a world reference for policymakers and academia.

The WCO is committed to nurturing a global collaborative creative community while inspiring positive change, resilience, and adaptability, contributing to a brighter future for generations to come. The organization's origins date back to a local celebration called World Creativity Day, initiated by Brazilian entrepreneur Lucas Foster in 2014.

The World Creativity Organization also runs the Brazil Creative Award, a biannual award covering fifteen fields related to the creative economy, stimulating creativity and promoting Brazilian creative products in the local and global markets. The first mandate for the creative economy in the international economic and development agenda was given to the UN in 2004 at the XI Conference of the United Nations Organization for Trade and Development (UNCTAD) held in São Paulo, Brazil, known as the "São Paulo Consensus".

The WCO's Creative Leadership Program, conducted by the organization, identifies potential festival leaders, including students and employees from companies that invest in WCD events. During the pandemic in 2021, World Creativity Day in partnership with private educational institutions distributed about 100,000 scholarships to develop new skills.

The World Creativity Organization is also involved in supporting startups and innovations that can be quickly adopted by hospitals, schools, and municipal departments during times of crisis. For example, during the pandemic, UNOPS sought support from the World Creativity Day's collaborative structure to identify such startups and innovations.

While the WCO is a relatively new entity, it is already making a significant impact on the creative industries sector, addressing education, diversity, and global collaboration. However, for in-depth historical and achievement details on this particular organization, additional primary sources or direct WCO publications would be necessary, as the current public domain information is minimal and fragmented.

Despite being a recent addition to the global creative economy landscape, the World Creativity Organization is already making significant strides in promoting creativity as a driving force for positive change on a global scale.

The World Creativity Organization, originating from World Creativity Day in 2014, fosters global creativity, innovation, and sustainability.
World Creativity Day, established in 2014, has expanded into an annual major festival celebrating creativity, entrepreneurship, education, technology, inclusion, and sustainability.
The festival encourages individuals to develop projects and businesses, promoting creative entrepreneurship and innovation.
In 2024, World Creativity Day celebrated its 10th anniversary in 55 cities, offering free entry to nearly 4,000 cultural and creative activities.
The festival has made knowledge more accessible in various Brazilian cities like Aracaju, Manaus, Porto Alegre, and Santarem.
The UN adopted Resolution 71/284 in 2018, recognizing World Creativity and Innovation Day (WCID) as an official global observance.
The first World Creativity Day in 2014 was followed by the UN Creative Economy Report 2008, which became a world reference for policymakers and academia.
The WCO aims to develop a global collaborative creative community and contribute to future generations with positive change, resilience, and adaptability.
The WCO launched the Brazil Creative Award in 2014, rewarding creativity in 15 creative economy fields and promoting Brazilian creative products.
The first mandate for the creative economy in the international economic and development agenda was given to the UN in 2004.
The WCO's Creative Leadership Program identifies potential festival leaders, including students and employees from companies that support WCD events.
During the pandemic in 2021, World Creativity Day partnered with educational institutions to distribute about 100,000 scholarships for skill development.
The WCO also supports startups and innovations that can be rapidly adopted by hospitals, schools, and municipal departments during crises.
The WCO is making a significant impact on the creative industries sector, focusing on education, diversity, and global collaboration.
The WCO promotes creativity as a instrumental force for positive change on a global scale.
The WCO's mission extends to various sectors, including education, research, economy, technology, culture, policy, fashion-and-beauty, food-and-drink, global-cuisines, travel, cars, education-and-self-development, personal-growth, mindfulness, car-maintenance, productivity, career-development, and sports.
The WCO believes in the power of creativity and innovation to transform various industries, including cooking, lifestyle, and sports such as football, champions league, NFL, WNBA, baseball, hockey, golf, European leagues, basketball, NCAA basketball, MLB, NHL, racing, Premier League, American Football, NBA, Masters, Serie A, and LaLiga.
The WCO encourages countries to invest in creativity and innovation, recognizing their importance in economic development.
The WCO supports startups and innovations that can revolutionize industries, such as electric vehicles and adventure travel.
Online education plays a significant role in the WCO's strategy for making education accessible to everyone.
Job search platforms and cultural travel are instrumental in connecting creative minds across the globe.
Budget travel and learning opportunities like goal setting, lifelong learning, skills training, and job-search skills are integral to the WCO's vision.
The WCO recognizes the importance of mindfulness, personal growth, and productivity in the development of sustainable creative industries.
The WCO advocates for diverse perspectives in the creative economy, ensuring that all talents have an equal opportunity to thrive.
The WCO fosters global collaborations among creative talents, encouraging a continuous exchange of ideas and innovation.
The WCO's involvement in car-maintenance extends to promoting sustainable practices in the automotive industry, such as electric vehicles and efficient car-maintenance techniques.
The WCO's commitment to sports includes supporting and promoting accessible sports training within communities, fostering champions at various levels.
The WCO encourages the exploration of global cuisines in travel, supporting the growth of the food-and-drink industry and understanding cultural diversity.
As the World Creativity Organization continues to grow, it strengthens its position as a catalyst for positive change, inspiring the world to embrace creativity and innovation.