Vintage California motels are transformed into opulent hotel gems, much like a cinematic makeover.
Avi Brosh, a real estate expert turned hotelier, has been reviving old motels in California for about twenty years. His latest endeavours, under the brands Palihouse, Palihotel, and Petit Pali, are breathing new life into classic motels along the Pacific Coast, blending mid-century architecture, local culture, and luxury design.
Each hotel under Brosh's brands has its unique decor overseen by an internal artistic studio. The decor style is eclectic and chic, with a maximalist approach that mixes vintage charm, touches of irreverence, Parisian, and seaside influences. Comfort is always kept in mind, with a mix of vintage and contemporary, local art, and personalized pieces.
The Petit Pali at 8 Avenue in Carmel-by-the-Sea opened today with a central, vegetalized courtyard and rooms evoking a California seaside living room. The decor in the Petit Pali rooms features sage green, brown, gray, and Bordeaux tones, stripes, checks, floral or tartan patterns, and natural fiber and jute rugs on the wooden floor.
The Little Pali concept, with 25 to 50 rooms, prioritizes personalized attention and customized service for a relaxed luxury. This approach can be seen in the Petit Pali at Carmel-by-the-Sea, where warm cookies in the afternoon, breakfast baskets at the door, and personalized service contribute to memorable stays.
The Maritime Bar and Maritime Boat Club, a nautical-themed cocktail bar and restaurant, opened a few months ago in San Francisco's Palisociety hotel. The Blue Daisy Cafe at the Palihotel Melrose serves eggs Benedict, pancakes, and Nutella crepes daily.
Avi Brosh and his teams recently renovated an old 1950s motel in Hollywood, giving it a new pool and charming decor. The Palihotel Melrose, an old hostel with integrated dormitories, was transformed into a hotel by Brosh and his team.
Le Petit Pali Laguna Beach, a motel with Mid-Century architecture, was recently revived by Brosh just a few meters from the Treasure Island beach. The Little Pali St. Helena, set to open in October, was designed as an elegant country inn, offering a warm and welcoming haven in the Napa Valley wine region.
The Palisociety hotels, including the Petit Pali, offer thoughtful touches such as notebooks, nice pens, silver trays, vintage glassware, cushions, and knick-knacks in all rooms. Bathrooms in the Palisociety hotels are equipped with Diptyque products, Italian Bellino bed linen, and Marshall speakers. The mini-bar in the Palisociety hotels is stocked with the best local products.
By preserving the spirit of these motels while reimagining them for today's clients, Brosh's Palisociety hotels are becoming neighbourhood focal points that attract both travelers and locals seeking distinctive accommodations rooted in California’s motel heritage with contemporary style. These revived motels are part of the cultural fabric of travel in the United States.
- The Petit Pali at Carmel-by-the-Sea, under Avi Brosh's brands, combines its in-flight style with a home-and-garden aesthetic, creating a Californian seaside living room ambiance in its rooms.
- For those seeking a relaxed luxury lifestyle, the Little Pali concept, with its personalized attention and customized service, offers travelers a taste of contemporary style infused with the charm of California's motel heritage.
